Wednesday, February 13, 2008

Wednesday 13th February 2008 - New disease - Fitness Instructor Intolerant

This morning I woke up, grabbed a quick cup of coffee (hey I need my vices too), then headed out for my workout. Got home, showered, made and drank my morning energy shake, then booted up the computer to see what the rest of the world was doing.

I clicked "send/receive" and had the usual influx of emails.
What I hadn't expected was the 25 email newsletters on improving health and general lifestyle issues from friends and peers. I read them all to see if there was anything new or ground-breaking. There wasn't but that is no surprize because all these "trainers" have the best intentions for YOU. They aren't selling you a piece of equipment with one, two, three easy payments that promise a money back guarantee.

They have however, researched and found time to supply you with FREE information to help you get the most out of your life. It does take time to put this together and they get no financial return. It reaffirmed for me that there are a lot of passionately committed "trainers" out there doing everything they can to help others but having little success at stopping the "masses".

So I am wondering if there is a NEW disease. Fitness Instructor Intolerant. That means these people we want to get our message don't seem to "hearing or understanding" what we are saying. They don't "feel" like doing what we need them to, and they definitely aren't following "our" advice.

With so many well intentioned people out there why is the world getting so unhealthy with so many trying to help ? Because it is definitely getting fatter. And these health and lifestyle problems continue to get worse each and every day, week, month and year with no end in sight.

Are these people who are overweight and placing their lives at risk from preventable conditions just tired of hearing the same old ways to get healthy ? You know what I mean, the hard work of breaking the current unhealthy patterns of doing too little activity and not watching what they eat.

"We the converted" know that it will involve making some lifestyle changes by reducing alcohol and partying, adopting healthier eating patterns, getting off the couch and doing some movement based activity. Not all that sexy but that is the bottomline prescription.

Sure we will try to adjust the "pitch" to make it sound more appealing but it will come down to the fact that there is no substitute for hard work. All those people that the "masses" want to look like have done it. The "trainers" out there promoting it have done it.

I think we need to make more noise with clearer more compelling messages. Stop letting our message go unheard, and most importantly find a way to work together to promote healthy, fit, lean athletic bodies as the normal, and finally stop the rot.

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