Tuesday, May 19, 2009

Tuesday 19th May 2009 - Follow YOUR dream ??

I am constantly hearing those words spoken by motivational leaders and TV experts and to be fair it's mostly by people who are not facing any current life or financial challenges. Personally I think this applies to all of us when times are going well. You see most people who work hard and find "success" either personal, professional or financial are then in a position to be able "to make a choice" about how they spend their time and so advocate following your passion for "inner peace". I support this but also temper that with a strong dose of reality about "needing to pay your bills and support your family".

One of the best examples of this explanation comes from a book titled "The One Minute Millionaire" and it was this book that inspired me to try a variety of life passion pursuits for elements of my career over the last ten years which has been varied and fulfilling for my soul. In the book it states that there are five (5) Freedoms

1. Financial Freedom - the ability to not only meet all your financial commitments but also save and spend it on your leisure pursuits
2. Time Freedom - now you have the first one covered you can choose how you wish to spend your time and with whom as there is no reason to be anywhere you don'w want or have to be
3. Relationship Freedom - now you are meeting all your financial commitments and spending your time the way you wish, there is no outside stress and your time and energy can be devoted to your loved ones
4. Spiritual Freedom - with the other three met you spend time exploring who you are and what you want your life to be about adding context
5. Ultimate Freedom - now that you have met the first four then it is a fulfilling life you are now leading that makes you a whole person.

It is definitely a life I would "choose" and plan to work towards.

For example over the last 10 years my career path has been :

Fitness Instructor - which has been my passion for over 25 years. I have tried to always learn more about the human body and the net result is that over time my body has reflected what I have learned to the point where I still teach Spin classes in Sydney and train nearly every day as it is part of my lifestyle habits now. Life is about constant evolution of both the body and the mind so I believe. This morning I had blood work taken by my Doctor of 12 years who commented I had never looked fitter or healthier. NOTE - he asked for my latest program content about The Human ECO System :-)

TV Show Creator, Producer and Host - in response to the childhood obesity issue back in 1999 a fitness instructor colleague and I created a lifestyle show for kids on Saturday mornings in Australia on the national network which rated very well called The GYM JAM Club. So good was the concept that the network created a similar program to ours and we were dropped after our initial 13 week series .... is there karma in that ? Regardless I continued to believe that solutions need to include education for change so I went back to the drawing board continuing to plot adventures.

Author of two healthy lifestyle books dedicated to changing your life in 8 week plans - there were two as I am constantly striving to find more effective ways to lose bodyfat and improve health. With time and knowledge you find steps change so I am always learning and sharing that knowledge and the last one Human ECO System moved from macro-nutrients such as Fat Protein and Carbs to more important nutrients that get the body to function more efficiently. It also was the genesis of this ongoing Blog.

Nutrition Supplement Consultant - with so many different health issues plaguing us it began to be clear that our nutrient profiles from food were seriously lacking. In response to this I also was aware that I had a profound interest in ways to assist with my own nutritional support. The most obvious and easy was to take nutrition supplements. I spent nearly researching what would work and what was just "marketing hype" and it become clear I needed to be taking a broad spectrum Multi Vitamin and Mineral compound. I contacted the US company Twinlab and sought their assistance to bring a limited range to Australia. They had just partnered with the IRONMAN brand to launch a new series of products specifically for Joe and Jill Average or better known as the Weekend Warriors. This partnership led me to be invited to compete in the 2000 IRONMAN World Triathlon Championships in Hawaii which I contested with only 12 weeks of training and completed (no easy feat let me tell you haha) in 15 hours 36 minutes 24 seconds and it seemed longer.

Epiphany - While I was disappointed for sure that the TV network had excluded us from the new venture and adopted most of our ideas and concepts I never felt that they had approached the children in a way that would do anything for most of them once they reached school age as these programs were more aimed at the "under 5 market". One market I thought the Wiggles had a pretty good strangle hold on :-)

However due to the ongoing issue of childhood obesity I occured to me that most fitness professionals sought to get children more active (which I fully support), with programs either in school or after school and the education experts tried to provide nutritional knowledge in ways such as the 5-a-Day Programs of Vegetables and Fruit or just expecting Parents to cope with the barrage of Marketing that multi-billion dollar food and drink companies spent to over-ride the best choices.

There seemed little cohesive steps to marry these two elements of fitness and nutrition together in a way that would "engage the children". I was always a fan of cartoons, comic books, video games, the internet and of course with technology moving at lightspeed the cool animated movies and their "instant adoption by children to imitate their heroes" so in this "space" is where I chose to develop my content using my A.K.A. principles of Awareness / Knowledge / Action.

Writer / Producer / Director Animated Movie and Interactive DVD Game (http://www.bodymechanics.tv/) - Study of these key elements mentioned above led me to realize that a TV show only had the power to engage children if they saw it, and took action but more importantly only if the networks replayed the key messages. You see what I learned during my journey of discovery during 2003/4/5 in my development of my animated movie and interactive game from childhood learning cognitative professionals is that we try to repeat a key message three (3) times consecutively for it to be remembered. I recalled and it was explained to me in easy to get examples - learning my maths times tables or tying up my shoelaces - long before velcro :-)

From my original concept for the Body Mechanics I was lucky to work with some of the world's leading medical, health and fitness professionals who eagerly wished to participate and be part of the Body Mechanics Advisory Board and included the calibre of Dr Mehmet Oz (Oprah Show and America's Favorite Doctor), Dr Francine Kaufman (worlds leading Diabetes professional) plus many others who all saw the value in this innovative concept.

They all had some light to shed on this aspect that allowed me to finish with two products that I still think is way ahead of it's time and will surely get to be a part of changing and possibly improving the health of children globally. Yes it has won 11 awards in the United States from Parenting and Children's Advocacy Groups and had me interviewed in New York by Dr Oz on the Oprah Radio Show which was a very surreal experience, one I loved and will value.

It now has a series of elements written and waiting for funding for development which include Comic and Cartoon adventures featuring the "good" characters such as Soolyn (Insulin), Gluke (Glucagon), Neuro (the Brain), Sara Bellum (Cerebellum) who are constantly battling the "evil" characters like Kortz (Cortisol), Betez II (Diabetes II), Col Esterol (Cholesterol), Free Radz (Free Radicals) who are led by their infamous titan - AG, which stands for Awesome Guy (the Fat Cell) who rules the uncared or unhealthy body where they battle in the movie titled "Escape from OBEEZ CITY".

Global Health Warrior + Writer / Producer (Warrior Media) - while the other media company is seeking to expand the potential exposure of the Body Mechanics brand with further funding I decided to explore other creative outlets. I have continued to promote healthy lifestyles and teach Cycle classes which I can't ever imagine not doing and always learning more about the Human ECO System which is my "PASSION" although it will not currently provide me for the lifestyle I have described above in the Five Freedoms.

I spend equal amounts of time writing new adventure story content for my movies. One is an animated adventure that is currently seeking funding of nearly $40M but has some very keen interest from Australian voice talent with it's unique storyline. It has already been gathering interest and then I have another script which is about a female serial killer that could be from today's gossip magazines which was fun to write - but don't upset this lady :-)

There are three other scripts and a few TV shows concepts I will continue to explore and in the mean time I am like most people. Working to pay for my lifestyle and in today's market place that is not easy but it is my belief in my passion for healthy lifestyles that keeps me both positive and focussed on achieving goals I set myself. That or I really am an undiagnosed ADD child.

Follow your dream but temper it with the reality that many talented people are doing things that they have to, in order to allow them to live. Also failure is not a bad thing and in fact Thomas Edison failed many, many times to achieve his goals but it took only one success to allow him to always be remembered (light goes off over Tony's head)

Sunday, May 17, 2009

Sunday 17th May 2009 - LIFE can take you on a wild ride

For those that have been following along with my Twitter account you would have known that LIFE has a way of presenting a series of challenges and I'm not immune.

But I am nothing if not persistent in my pursuits and when I decide I want to do something - I do it. For example I competed in my first IRONMAN Triathlon with only 13 weeks of training and entered a Half IRONMAN at 6 weeks completing both. I also rode on a Spin Bike for 24 hours for Charity for Dr Oz and HEALTHCORPS after flying from Sydney to New York the night before.

I know that when you put your mind to it there is nothing we can't try. However, I strongly am a believer in the quote "have the courage to finish what you start" so don't give up just because it's going to be hard.

Back to the last 12 months.

The Overview:
I had left my last media company and had decided to further my creative opportunities and wanted to finish work on a NEW 8 week eating and activity which was the genesis of my Human ECO System plan. That completed I wanted then to continue to work on both movie and TV projects while I maintained my passion for changing the world's health issues.

I had five story outlines that I wanted to develop for movies. I wrote two fairly quickly, an animated story and a female serial killer movie plot. The others are still being written and re-written.

The story that I wished to turn into an animated movie I spent a year writing, re-writing and re-writing and then finally re-writing elements to make it stronger. For the unitiated this is standard practice for a movie script. I then had a close friend and very capable Script Doctor add his finesse and we felt we had both unique and compelling content for the movie.

I then attended and won the "Script Pitchfest" competition at the Australian Directors Guild Conference late last September (2008) for the animated feature. I received an amazing amount of support from movie industry people who all liked the project and felt it could be worth pursuing. I needed to gather some momentum to find ways to get the project into production.

Now as it is an animated family movie the budget for this is substantially higher than most movies that get made in Australia at anywhere between $40M and $65M so I was advised to look at the US first. The budget difference ranges from which country it is made in and by whom, who is cast as voice characters, applying and getting subsidies and grants etc, so the process is no easy or fast treatment. I was learning more and more about this as I went and finding out the movie business is alot about keeping things secret - don't ask me why cause that's another secret :-)

Having made my last animated feature for less than $2M and simultaneously making the Interactive DVD Game for another >$1M which all came from a private investor, for this feature having a larger budget and possibly being made as a Movie Studio picture demands that "known or Producers and Directors are required" so I sought to align with other Producers.

In early November the screenplay was forwarded on my behalf by a kind US Agent (as Studios will not accept unsolicited scripts) to two of the major studios (Paramount and Dreamworks) which was very exciting news for me. Then we had the first major credit crunch which slowed down all NEW projects that were currently being made and also stopped any other NEW ones from beginning.

I received my first "PASS" in the middle of December (which wasn't the XMAS present I was hoping for) but very very common in this business. Think of all the people writing and then trying to get movies made and how many actually do.

I had maintained contact with some fantastic Australian Producers who wanted me to meet with an Australian movie company as the Producer felt that this story was uniquely Australian but had worldwide global appeal. We met with them and they wanted to send it to the US Head Office for consideration.

I also had the script logged on an industry website and from that I was approached by a Canadian company looking to make an animated movie with the budget range we had decided upon so they contacted me and asked for the script. It was sent to them but that means it could be 6-12 months before they make a decision so we still wait.

Christmas came and went with no other news which I hoped was a good sign. Then I was contacted by a friend in the US who knew a Producer looking for an animated feature (again within our budget) that wanted to know more about my work. We had a series of emails and phone calls before she asked to read the script and permission to show her contacts.

This happened about six months ago and my animated feature movie was "pretty close to being funded". They had a contact who wished to invest in my movie and certain steps were required to make this happen. The US Producer sought industry guidance from her contacts and felt very strongly that we could get this into production which meant that I was going to be able to live the life that I chose. Buy the home that I had been waiting for and start a famile and then write at my pleasure with other life aspirations.

Then credit crisis part 2 arrived.

The investor was unable to meet the financial obligations and so we went back to the financial blackboard seeking other investors. I was told this was normal and not to worry but this did nothing to alleviate the reality of being an unemployed movie writer / producer who has to face his commitments to living such as eating and living and paying bills.

For the movie I knew was doing everything that I should. I researched the genre to see what was and wasn't getting made and how each was faring at the box office, I then reread the script many times to see if there was anyway to make it more appealing (a constant process until you go into production), I met with other industry contacts to see if there was anyone who could move this onto the next step. I had key Australian voices read the script and guage their interest and all wanted to be involved although none were A-list talent which is another way to get your movie interested by Studios.

After a few months of sporadic communication with my US contacts mostly at my request I decided to again take the initiative and move the project back here to Australia to see if there was anyone or anyway to realize this project. We have an amazing industry pool of talent for making animated feature and if only the budget pool was a large it would be beneficial.

Again two key Australian Producers who had shown interest were very helpful to me on this journey. If and when this project gets made I'm sure it will be in no small part to the roles they both played in assisting me with "movement" so thanks Naomi and Lisa.

With a growing surplus of "bills" mounting I decided to explore all options of being able to provide a "living income" while furthering the movie project for a "life outcome". I met with some friends who had seen me on this journey and knowing my passion for health asked me had I considered undertaking some part-time Defence work. I used to be in the Navy as a Physical Trainer so I began this process. It would provide me income yet still allow me to explore all my creative goals.

I now have two "completed" scripts - well are they ever really complete :-))

The animated one is currently being assessed by a "known Australian Producer" who I believe is possibly the only person capable of getting the necessary funding and also doing the project storyline justice. We are planning on working together on this we her company in the lead role of Producing.

My other script (female serial killer) is being read by two Producers currently but has a much smaller budget of less than $10M so I am hopeful that it will find a Studio or Independent home in the near future but nothing is set in stone. I will continue to write content for the other movie projects that I have planned over the next six months as you never know what will be liked.

In the meantime while I wait for word on the movie projects, over the next few days I hope to be informed of a successful application for re-entering the Navy as a Physical Trainer which I am sure will be an adventure in itself. This will be blogged about as I go so stay tuned for more exciting developments (I hope) that I can share with you.

Yours in Health and Reality .....